This week’s episode of “WisBusiness: the Podcast” is with Washington County Executive Josh Schoemann.
The discussion centers on the county’s Next Generation Housing initiative, which aims to expand affordable, high-quality housing options for the local community with a focus on the next generation of residents.
“Owning that first home is the definition of the American dream, and it’s the greatest generational wealth builder in America,” he said. “And so, for us, Next Generation Housing is how do we allow for the starter home of yesteryear … and give the next generation the same opportunity previous generations have had.”
County officials are currently targeting 1,000 owner-occupied units by 2032, with 40% priced under $340,000, 80% under $360,000 and 100% under $420,000, including both the home and lot. While some of the price points have shifted over the life of the project, Schoemann emphasizes his office’s commitment to keeping homes attainable.
The idea originated in 2019 when Schoemann was first running for county executive, and was later expanded into a formal strategy in 2021. Following a housing analysis that identified a shortage of around 3,000 homes in the “missing middle” price point, the county set out to create the first 1,000 units. The initiative has completed about 210 units, Schoemann said.